Digital marketing is a crucial part of a company’s success in this era of information and the internet. Every year, it seems like we learn something new about the evolution of digital marketing and how important it has become for practically every company’s marketing strategy. Search Engine Optimization (SEO) is one of the most important aspects of digital marketing because of its low investment requirements and high return on investment (ROI).
The inbound digital marketing method can help any website receive quality traffic without the need for pricey pay-per-click ads. It’s more natural to seek out unpaid traffic than a direct approach. It’s a lucrative business, with 88% of specialists charging $150 an hour for their services. In addition to industry experience, an SEO certification in London will help you land clients. SEO certifications and courses can help you earn more money if you follow these recommendations to achieve them.
What exactly is SEO?
Search engine optimization is a practice of tactics used to improve a website’s ranking on search engine result pages (SERPs) for major search engines like Google, Bing, and Yahoo. Because they understand how search engines work, SEO experts may optimize a website to achieve higher rankings in the SERPs than a non-SEO specialist.
Why should you gain an SEO certification?
Taking advantage of the increased need for SEO in the internet marketing business is a great way to build a successful career. SEO certification courses are the most excellent method to get started.
In today’s world, most companies don’t want to spend extra money on training new employees before they can be helpful in their SEO efforts. They are looking for candidates who already have the necessary training and experience. As a result, it is beneficial to obtain a certification.
According to a Naukri Survey, 67% of recruiters prefer certified applicants and pay more for their services. Once again, this demonstrates how crucial it is to obtain certification if you plan to work in the SEO industry or seek a promotion or raise in pay.
In recent years, venture investors have put much money into new start-ups. SEO experts are sought after by these start-ups, who are willing to pay more than the industry average to obtain them. If you have a certification, you may acquire a job like this. Accredited certifications are widely recognized and acknowledged worldwide, which boosts your chances of finding a job wherever you wish to work.
Best way to get SEO certification
For beginners who wish to learn in a structured fashion, led by SEO specialists or working professionals who want to renew their credentials or learn new skills and best practices in the fast-shifting market, taking courses and acquiring SEO certifications might be helpful.
There are various courses and certifications to choose from, depending on your prior knowledge and skill set. Are you a complete novice who requires a comprehensive introduction to the subject matter? It’s also possible that you’ve been practicing for a while and wish to improve your skills.
You may need to focus your SEO training on specific abilities, such as keyword research, link building, site audits, content marketing, on-page, and technical SEO. There is a reasonable probability that you will benefit more from completing several courses, rather than just one, to fill in your knowledge gaps and become an experienced SEO specialist. SEO strategy certification courses are widely available on the internet. It is hectic to choose the best, so take a look at the following courses to simplify things for you.
There are a few popular approaches to becoming an SEO specialist:
- Enroll in an SEO course (or several SEO courses)
- Improve their own website’s SEO
- Assist in a marketing firm
- Work on SEO clients
- Take an online SEO certification or degree
- Become a full-time “in house” SEO expert
These top content marketing certification programs will help you earn an SEO certification if you’re serious about it.
- Simplilearn
With Simplilearn, you can learn Digital Marketing and other emerging technologies from the comfort of your own home. To become a full-stack SEO specialist, you’ll need to take their advanced course. To learn all the different aspects of SEO, such as keyword research, link-building, and analytics, you need to take this training course.
- Udemy
Udemy’s SEO course is your complete guide for SEO training. It will teach you the importance of SEO factors and deliver results. Udemy’s value-added search engine optimization course will help you gain expertise in competitive modern SEO practices.
- SEMRush Academy
SEMrush offers the first SEO certification. If you don’t already know about SEMrush, you don’t have to. You can use it for both SEO and marketing purposes. In addition to SEO training, SEMrush also provides PPC, SMM, and content marketing courses. There are 31 video lessons in all, and they take about 4 hours to watch through. This SEO course is offered free of charge by SEMrush. Those who are just starting should take this certification.
- Google Digital Garage
Many people want to know if there is a Google SEO certification. Unfortunately, such a thing does not exist. However, Google’s Digital Garage might certify interested parties. An extensive library of SEO training resources is available here. The topics covered are data science and technology, digital marketing, and professional development.
The free Digital Garage courses are designed and offered by industry experts. At the same time, some organizations give SEO certifications for free; some charge a nominal fee for the certificate in SEO. You can add any of them to your LinkedIn profile once you’ve earned them.
- Coursera
Advanced SEO training from Coursera focuses on technical, mobile, and social tactics for boosting website traffic. You can optimize Mobile-friendly websites, identify mobile apps and use social media to increase organic SEO traffic. YouTube SEO is also covered in Coursera’s value-added search engine optimization program.
Final words
The most comprehensive courses in Digital Marketing are available in India. Enroll in a digital marketing strategy course to learn more about the latest digital marketing theories, strategies, and tactics. Upon course completion, you get an industry-recognized certification.
