In 2021, mobile games accounted for more than USD 64 billion of the total games market revenue. This is followed by computer games (over USD 29.6 billion) and consoles (over USD 15 billion). This situation can also be seen in the gambling industry. Today, more and more gamblers prefer to activate casino fun on mobile devices. No wonder, because mobile gaming is available anytime, anywhere.
Low-stake slot machines with simple game rules are mainly responsible for such rapidly growing popularity of mobile gambling. On top of this, online gambling machines can be run on a mobile phone or after downloading additional software. Many virtual 新しい オンライン カジノ offer players the opportunity to run their favorite slots in demo mode.
What factors are driving the growth of the mobile gaming industry
Here are the key factors having a huge impact on the growth of the mobile gaming industry:
- more than 80% of people will own a smartphone in 2021;
- most games for phones are available for free;
- most of the population (especially from Asian countries) does not own a computer at home;
- the smartphone market is in the process of designing models specifically adapted to play games.
The reasons why we play games have also changed. Impersonation or competition have given way to the need to cope with stress and relax. Quick games are a great way to have a good time.
What free mobile games earn
Why do virtual casinos offer free games to their customers? First of all, it is a marketing instrument to encourage players to play in real money mode. Micropayments are also worth mentioning. These are small “purchases” in the game, such as buying additional coins to continue gambling.
Free games also make money from advertising. When playing the most popular machines for free, we may see banners at the top, bottom, or pop-up banners. The more popular a slot is, the more expensive it is to advertise on the site with that game. The value of advertising also depends on the country where the gambling site is based.
We can download free games to a tablet or phone, or activate fun in the browser. Importantly, gambling-related apps and games are not available for download from Google Play. Casino apps for Android can be downloaded directly from the gambling operator’s website.
How much does the Japanese mobile gaming industry earn
The universal mobile gaming market in 2021 was estimated at $121 billion. In 2025, the industry is expected to reach $169 billion. In the gambling world, the fastest-growing developers of gambling games are NetEnt and Microgaming. The productions of these developers are characterized by high levels of RTP and easy-to-understand game rules.
One of the reasons why the mobile virtual casino is so profitable is that players, in order to get high rewards, have to play on high operator advantage, or with low site advantage and low payouts.
The revenues of the domestic gaming industry account for more than EUR 500 million. Games exports generate about 96% of this total, which perfectly demonstrates the global potential of the industry. Today, universities in Japan offer more than 60 faculties related to game production, and more than 50% educate programmers.
