We are living in a digital age, where the vast majority of us carry out much of our lives online. From banking to dating, playing games to going shopping, we spend more time than ever swiping and clicking to organise the day-to-day. This shift to digital has completely revolutionised the way we do business, and companies can no longer afford not to have a strong digital presence. Mobile usage has skyrocketed since smartphones came on the market, and almost every type of businesses could benefit from harnessing the power of the internet, to reach new audiences, maximise traffic and improve their balance sheets. In this article, discover the ways that businesses can reach target audiences through mobile.
Benefits of creating an app
If you own a business, now is the perfect time to get in on the action. Apps are the perfect way to boost consumer engagement and drum up interest in what you do because your app will be right there at a customer’s fingertips 24/7. An app also opens up a whole new marketing channel, because you’ll be able to send notifications to promote things like special offers or competitions, or even your newest products such as latest slot games and jackpot games, such as at 21.co.uk/jackpots – thus building both brand awareness and brand loyalty. Apps are incredibly powerful tools and with a little help from a tech expert, you could be up and running in no time.
Making use of social media
It almost feels like everyone now engages in social media in one form or another. Whether it’s Facebook, Twitter, TikTok, Instagram or another platform, most of us have at least one account and use it on a weekly if not daily basis. Social media is now one of the most popular forms of technology, and is not just confined to Millennials and Gen-Z, but it is a tool used by people of all ages and backgrounds. Having a presence on social media is more or less a prerequisite if you want to run a successful business today.
It’s easy enough to draw up a schedule of posts and tailor them to each platform, so image-heavy for Instagram and a bit ‘wordier’ for Facebook or Twitter. Try to keep your posts interesting, relevant and short, to really grab people’s attention. It’s also worth remembering that not all your posts have to be self-promotional, people like to see a range of content which could include top tips, industry news, ‘behind the scenes’ content or simply little snippets you think might pique someone’s interest.
Take a mobile-first approach
Most people will spend time in front of multiple screens during the day, but it’s the smartphone that rules. We now carry the world around with us in our pockets, so make use of that to really build your brand awareness and grab people’s attention on the go. It should only take them a few swipes to reach the big ‘pay now’ button and boost your sales, so make sure everything you offer digitally is maximised for mobile use. A website and app designer will be able to work their magic on your website and app to see they are the best they can be for smartphone users. The vast majority of people will simply switch off and go elsewhere if your digital content feels inaccessible or unappealing, so think yourself into your customer’s shoes and think about what they might want from your mobile digital content.