Facebook community is nothing new. They’ve been around for a decade, making them one among the social network’s oldest features. But after the Facebook algorithm update that de-prioritizes brand content, these groups became even more important for connecting with a brand’s followers.
Major brands have enjoyed significant success from creating and growing their groups, and Facebook big shot Mark Zuckerberg has stressed that he wants them to play a much bigger role within the site’s everyday user experience.
His focus can work to your advantage – and it doesn’t need to cost you anything in the least. Here’s why you ought to be listening to the Facebook community, also as the way to grow your own without spending any money.
What Is a Facebook Community and the way Is It Different from a Page?
A Facebook community may be a place where a community can close to interact on a shared interest, whether that’s a cause, a problem, or an activity. they are not equivalent to Facebook Pages, which were designed to be the official Facebook presence for any given entity (like a brand, business, or celebrity).
As an example, let’s say you’re a lover of the Amazon and BBC sitcom Fleabag. If you would like to stay up-to-date with the newest information about the show from the people that created it, you’d connect with the official Facebook Page:
Considerations Before Starting a Facebook Community
If you’re convinced that a Facebook Group can play an important part in your brand’s social strategy, there are a couple of key things to think about before you launch.
Facebook is known for having perhaps the most developed online media publicizing stages. By sharing posts on Facebook, you can develop your online business. For that, you have to know about “how to make a post shareable on Facebook?”
What Does Facebook Group ‘Success’ appear as if for You?
It might sound like a clear question, but it’s often overlooked: Ask yourself why you would like to launch and grow a Facebook community.
Presumably, the important reason isn’t simply to accumulate a couple of thousand followers. More likely, the top goal for all of your marketing efforts is to drive sales or generate leads. If that’s the case, it must be reflected within the content you post within the Group, whether that’s through exclusive offers, previews of upcoming product releases, or video tutorials demonstrating how your product or service works.
Whatever your ultimate goal, you would like to possess how of measuring your performance. do that by setting actionable KPIs using the “SMART” methodology:
Specific: Is it completely clear what your Facebook Group KPI relates to? Don’t leave any flexibility.
Measurable: Literally, can it’s measured? are you able to put variety against it?
Attainable: Is it realistic? We’d all like to quadruple sales overnight, but it’s probably not getting to happen, a minimum of not just with a Facebook Group.
Relevant: Does it align together with your wider objectives? If your ultimate aim is to extend lead generation through your Facebook Group, this could be reflected in your KPIs.
Timely: Set a period over which your performance is going to be measured.
A good example of a KPI could be: “Increase clicks to our website from our Facebook Group by 15% over the subsequent quarter.”
Do You Have the Time and Resources to Manage a Facebook Group?
As with any organic marketing tactic, Facebook Groups don’t just blossom overnight. you would like to place the trouble in to form your A success and provides users a reason to check-in (generally because they can’t find this elsewhere).
If you don’t have the time or resources to plan for your Facebook Group, you can’t expect to create a robust, engaged community on the platform. But don’t ever outsource Facebook Group management, a minimum of until you’ve set a gaggle tone. Your Group is an intimate setting where you’re facilitating conversation, so it should be travel by someone who knows your brand inside and out.
How does one Set Facebook Community Rules?
The best Groups have clear guidelines in situ about how they operate. This sets user expectations from the instant they join and keeps things running smoothly (as long as Group admins enforce them). Again, this might sound obvious, but I’ve seen many groups that don’t do that – and that they rarely work also like people who do.
Creating rules for your Group is straightforward if you follow these steps:
- From your News Feed, click “Groups” within the left menu and choose your Group.
- Click “Moderate Group” within the left menu, then select “Create Rules”.
- Click “Create Rule”, and provides your rule a title and outline.
- Click “Confirm”.
- You can adjust the order during which your rules appear by clicking the “dots” symbol and dragging them into the specified position.
