Today retail is witnessing the success of Live Video Shopping technology that customizes buying experience, emphasizes the significance of consumer interaction, and fosters a new culture of real-time sales. It is no secret that producing a professional and entertaining Livestream shopping show typically involves a large number of elements. However, if you can pull it off properly, the reward is enormous. Because the e-commerce and retail industries are so competitive, here are some pointers to help you produce effective Live Video Shopping shows.
Preparation is the Key
While your video should be as spontaneous and impromptu as possible, you should not begin streaming without a strategy. To prevent awkward silences, brands must determine the purpose of their Live shopping show and the message they want to convey to their audiences.
Second, when it comes to hosting a Live Shopping Show, consider the timings. It is also necessary to consider the timings wherein you can get the maximum participation.
Pre-stream Configuration
If you’ve ever watched a Live Stream shopping show, you’ve probably seen visuals cut off in the middle of a broadcast or audio that becomes choppy and unintelligible. To prevent such catastrophes, be sure that your system has been thoroughly tested and that everything is in working condition. For a seamless Livestream shopping show, make sure you have full backup and a consistent internet/WiFi connection.
Make sure that your background is appealing and unique, and that you have enough lighting.
Test Runs
Never be afraid to do as many dry runs as you need before going live. This will guarantee that nothing goes wrong at the last minute and that your Livestream runs well. Being in front of the camera may be unsettling for some people – it happens to the best of us. All you have to do is film a practice video and find out what you need to work on before going live. This will not only help you acquire confidence, but it will also help you improve your performance.
Advance Promotion
Promoting a Live shopping show before the actual live shopping show is critical if you want more customers to be a part of your show. Begin promoting at least a week before you intend to go live; it is a great method to attract viewers, particularly if you have planned discounts or product sneak-peaks. Inform your guests that you want to offer them unique products that they will not be able to get anyplace else.
Encourage your viewers to participate in the conversation by leaving questions or subject ideas. In this manner, your audience may begin interacting ahead of time, building anticipation for your Livestream shopping show.
Respond to queries in Real-Time
Try to reply to the viewers’ queries in real-time. This kind of interactivity increases viewer engagement and keeps them returning for more.
Invite a predominant personality or Guest
Adding that extra element always makes things twice as enjoyable, and live streaming shopping with more people is much fun since there is exchange of new ideas and viewpoints, making a live shopping show more fascinating. Having a guest on your Livestream shopping show is also a great way to cross-promote.
What are the advantages of using Live Video Shopping?
Live Commerce or live online shopping has major implications for the retail industry. You may see the goods in real-time, ask questions about them, and even purchase them straight from during a Live shopping show. Let me summarize some more advantages of Livestream shopping:
- Increase product sales by allowing online users to buy goods straight during a live stream shopping show. With live online shopping brands witness a 5 times boost in sales.
- Bring the in-store experience online and boost customer engagement by leveraging Live online shopping
- Customers desire customized experiences that reflect their interests, and Livestream shopping enables this
- According to the retail Research study, consumers find the online purchasing experience more pleasant and quicker if they do not have to visit a retail shop and can talk with a brand expert in real-time
- Using Livestream shopping to make online purchases is very handy. You don’t have to leave your home for it
- The human aspect is critical for consumers to feel connected to your brands and products, and Live Video Shopping provides just that
When it comes to live streaming shopping or live commerce, you have so many options: you may educate your consumers about particular products, collaborate with influencers and industry experts, introduce or launch new products, and so much more!
Allow prospective consumers to discover your products and services, brand narrative and deals by integrating Channelize.io live shopping platform. Our solutions will enhance the purchasing experience for your customers allowing you to increase sales.
Email us at [email protected] and get started.
