Real estate postcard marketing has been a cost-effective and efficient way to create trust and boost product recognition for many realtors for a long time now. When looking to sell or purchase a property, postcards are a fantastic way to build your brand, increase leads, show off your success, alert buyers of a new property, and invite potential clients to view a new house, among other benefits.
Are you just starting in realtor postcard marketing? Here are key elements you can include in the design of your postcard, you could also learn more here:
Have Your Company Logo
The recipient of your postcard should know where the postcard is coming from. Your logo should, therefore, be included in any postcard, whether just sold, just listed, open house, and so on. When designing your card, ensure your logo is positioned at a place of prominence as the attractiveness of your brand will draw potential clients to you!
The Postcard Headline
The client may not take the time to understand your realtor postcard. Therefore, make use of this chance to market opportunity to capture potential clients’ attention. Let the main idea or information be as clear and concise as possible. From a glance, the heading of your postcard should be well legible, which means highlighted using a large font size.
Align Graphics with The Headline
Words tell us a lot, but graphics are something else! Choose graphics, whether digital illustrations or photos, in line with your headline. In other words, reinforce the message in the headline with matching images. Ensure that you do not confuse your to-be customers with unclear information as this will not serve to market you as a realtor. Instead, all the efforts put into the postcard’s design will be an action in futility.
Get It Right in Postcard Color Selection
Please make sure you get it right when choosing the right color for your realtor marketing postcards. As a realtor, you want to be sure to apply the psychology of colors in persuasion. When choosing your color, be guided by the message in your postcard. Make certain color pattern perceptions for your good; for instance, you can choose blue to pass a message about tranquility.
Have an Informative Postcard Body
Your potential clients don’t need to read your messages in unnecessarily long text. In fact, on the downside, a long body can be a turn-off because, pause and think, the probable client may not have enough time on their hand, and even if they do, who wants to read a long text anyways?
So, be short and straightforward, but be sure to include all the essential information that will be beneficial in marketing your real estate services. In the case of an open house, for instance, you should include essential details such as the address, the venue, date, and time of the viewing of the house.
Increase Your Leads!
There are many reasons to love realtor marketing postcards, hence the need to understand the essence of designing postcards that are effective in achieving your marketing needs in the real estate world.