If you run a website or online store, the question quickly arises how to increase the number of visitors and sales. In this context, search engine optimization, or SEO for short, plays an extremely important role. In this way, store operators can gain new customers and continue to increase sales.
Most buyers find online stores through natural sources, including search engines like Google, Bing, Yahoo, and Co. This customer base is an extremely important source of income that cannot be ignored. Since most store operators are not very familiar with SEO and do not have enough time for it, it is recommended to use the services of an SEO specialist, see – https://www.magnific.de/.
Search engine optimization for an online store is very different from SEO for a regular website, which is only for informational purposes. Online stores typically have larger file sizes, wider scope, and are more prone to technical issues. Additionally, potential customers must quickly gain trust in their respective online stores, as sensitive banking data is transferred during the purchase process to fund ordered services or products. Therefore, operators in all areas of the online store must ensure professional presentation and flawless processes. It should be noted that the optimization of online stores is a long-term process that needs to be carried out continuously. The effects of the optimization measures carried out usually only become apparent after a few months.
On-page optimization measures in SEO
So-called on-page optimization involves content and structural adjustments in an online store. Regarding the store, we have created the best conditions for long-term improvement in the ranking of search engines. With this special optimization, store visibility and availability can be actively controlled. In the context of SEO, structure and web design play an extremely important role. The structure of the online store must meet the requirements of search engines in all aspects, and it must be meaningful. A consistent URL design must be ensured as early as the basic planning stage. Logical links are critical, whether from the start page or between individual sub-pages. Customers will only linger long enough to shop if they can find their way around the store. It is also important for an attractive web design to impress customers professionally and inspire trust. Search engines evaluate the customer-friendly aspects of online stores on a daily basis and assign rankings based on these results.
Technical Aspects of Online Store SEO
If an online store is technically flawed and the site loads extremely slowly, potential customers can quickly lose patience and turn to competitors. Search engines also classify these disruptive factors as negative and penalize poorly ranked stores. Therefore, online stores must always run smoothly, load quickly and stay up-to-date with the latest technology. Unable to win new customers due to poor availability, which significantly lowered sales figures. In order to turn interested visitors into active customers, an online store must function flawlessly even during peak hours.
Implement internal search function in online store
Many store operators rely entirely on Google search, and a well-functioning search within the online store is also very important. Customers want a search feature on the store home page if the search is related to a specific product. No one wants to click through all the existing categories and waste a lot of valuable time in the process. Therefore, internal search must also be optimized so as not to lose customers. It’s important to pay close attention to the customer journey and understand the different paths that visitors take through your store. Identifying representative search terms and creating suitable high-quality content is also critical. High search engine rankings can only be achieved with a well thought out SEO strategy.