One of the most significant aspects of digital marketing today is Search Engine Optimization, which is often abbreviated as “SEO.” Although you feel that you know the basics of SEO, that’s not just enough. With so many competitors around you, it is absolutely crucial to have the best for yourself, so as to make sure that your website is ranking at the top of the search engine.
It is certainly great to have an in-house talent pool, but making an investment by outsourcing your SEO requirements to a Digital marketing agency is going to be one of the best decisions that you could have ever taken!
What is SEO?
Before we proceed onto explaining you the major reasons for calling up an SEO specialist, let us try and understand what it is all about! Search engine optimization is basically the process of implementing different techniques and methods that would enhance your presence on the web. The main motto of doing this is to raise your visibility on the search engines.
According to studies being conducted, it was found that the websites appearing at the top position on Google are having the potential to generate approximately 33% of traffic against a particular query. This, in turn, depicts the fact that if you actually want your customers to know about your presence, you will have to ensure that your website is appearing on the first page. This would also help you acquire your customer’s trust and faith on your brand.
This is pretty much similar to the way your own psychology works! What do you primarily intend to do while finding some relevant information on a product, seeking for a restaurant, or may be, researching about a company that you have got an interview call from recently? You do a search about it on Google, isn’t it? Also, you prefer to find the answer to your question instantly, don’t you? As a result, you tend to click on the first few options (here, websites) that appear on your Google search engine. The same works for your customers as well.
Why should you invest on a Search Engine Optimization Manager?
If you actually aspire to raise your company’s position in the eyes of your audience, the best thing that you can possibly do is to take an assistance from the SEO specialist. There could be a lot of SEO companies around, but finding the ‘best one’ from the lot is more critical over anything else. Try to seek to referrals, or do a bit of research on your part to find out the best of the professionals. Also, read their reviews to find out how their services have improved others’ businesses so that you can have a fair idea about how that can impact yours!
Here are a few reasons why you would need a SEO expert to boost your business and help it reach up to the next level:
- Linking up right
As per the search engines, the higher your website’s rank is, the greater is your authority. It is important to have the right kind of link building strategy and DIY might not help you achieve it. This is where the role of an industry expert comes into the picture. It is when you build relationships with other brands that further, makes your website appear more reliable to the users.
Also, it makes your content look informative and boosts up your traffic as well. Indeed, this would enable you to take up your business to the next level.
- Lead generation
The main motif of conducting an SEO campaign is to deliver sales. If you focus on SEO appropriately, it will automatically assist you to strengthen your sales funnel. You will also start witnessing new traffic and clients visiting your website, and then, you can easily push them to go through a buyer’s journey by guiding them through the right CTAs. It is not easy as it seems like!
The main job of an SEO manager is to guide your traffic through the sales funnel. Also, the best part is that they make it happen organically which means that you have real traffic on your website, and thus, your chances of conversion is going to be relatively higher
- A fair understanding of the market
One of the most critical jobs of the SEO professionals is to keep you updated about the market scenario. A lot of times, you might think that you are going right, but to your utter surprise, you discover that your strategy isn’t yielding enough up to your expectations.
However, the primary job of an SEO expert is to help you with a market research report. This will further assist you to analyze your past performance, as well as, figure out what your competitors are doing!
In the digital era, things keep on changing constantly. You would find new trends coming up every now and then, but then the chances of consumption depend on a lot of factors. The SEO people are optimistic about the market trends, and thus, their advices would count a lot in winning new customers
- Improving PPC quality score
It is not just about the value addition that you do through your content, but at the same time, you will have to take the quality score into your account. A proper strategy will not just include creating website pages but it is also about adding relevant keywords that make the mark.
You may choose to improve your quality score by driving your Pay per click or PPC traffic to the relevant landing pages. This will further improve your quality score, while improving the performance of your PPC ads
- Increase your offline conversions too!
Not just that you are working forward to increase your online sales, but as you organize your website, it will become easier for your potential customers to come down and meet you at your offline store as well. Consequently, your chances of conversion are going to shoot up!