The pandemic caused havoc on many industries but one, in particular, was the beauty industry. With all of the lockdowns, beauty businesses simply could not open their doors to clients which meant that they were losing revenue.
It is estimated that the pandemic cost small businesses over £126.6 billion due to their closures and lack of customers. With that in mind, they’ll be doing everything they can to increase their revenue as we come out of the COVID-19 nightmare.
Now that there are no more restrictions in the UK, it’s time for businesses to go all out and grow their company back to its pre-pandemic form. To do this, they’ll have to keep up with industry trends. Fortunately, for the beauty industry, there are plenty of exciting fads to take advantage of in 2022.
Here are a handful of the most prominent beauty industry trends in 2022.
At-home treatments
The pandemic meant that people were having to do a lot of their beauty treatments at home. Whether that was for their hair, nails or skin, people have gotten used to it and it comes at a fraction of the price. This means that the demand has remained for at-home treatments. Ensure your business stocks the appropriate products that people can use at home.
Chemical-free products
In recent years, people have become more bothered about where their products come from. The thought of placing skincare products on that are riddled with chemicals is scary for most nowadays. This has caused a rise in natural products. Natural products are better for the person and the environment therefore should be promoted. It may help with your brand image too.
Men’s care products
There is currently a lack of beauty products for men compared to that of women. It is clear to see when visiting high street stores such as Boots or Superdrug that the male section is significantly smaller. By targeting men’s skincare or men’s makeup, you may be able to increase your customer base dramatically going forward.
Ecommerce
We currently live in a digital age. People rely on the internet for convenience and a larger range of products and stock. If people are searching for permanent hair colour, for example, they will have a much greater chance of finding it online. Ensure you have a user-friendly website and solve the dilemma of searching in stores for the right product.
Running a successful business can be hard. Knowing where to focus your energy and time can often be a guessing game, however, when you consider the trends within the industry, it may make your life easier. Take advantage of what your customers require and you’re sure to increase your profits for the upcoming year. Give your business the best chance of success by utilising the industry trends mentioned above.
