It would be hard to deny the power of 3D animations in marketing. The movement, depth, and creativity are sure to catch interest. Research shows that 3D marketing campaigns can result in a 40% increase in conversions. Amazon has increased user engagement by 66%, thanks to 3D technology.
Creating 3D animated videos is a specialized area of graphic design. Indeed there is specific software for this. The number of industries using 3D animation videos is quite vast. You will find their applications in textile, fashion, medicine, gaming, and more sectors.
Our article explores the impact of 3D animated videos on reaching a broader audience.
Increase Reach with Shareable 3D Videos
In this digital age, it helps to achieve shareability with content. That way, more people will get to see it. This is especially true for social media platforms. You want them to share, repost, and retweet your content.
And that is why shareability is one of the main things a 3D animation studio aims for. There is a lot of creativity that goes into the process. It starts from the very beginning of concept development. The ideas should be exciting and worthy of capturing the audience’s attention.
The advantage of hiring a 3D animation video company is their understanding of the power of the tool. It comes from extensive research on the market, audiences, and competitors. The experts do all this to create unique and interesting animations.
The other thing worth noting is that you can use 3D animations on any online channel. That includes social media, your website, and your YouTube channel.
Impact of 3D Animation on SEO
Search engine optimization (SEO) can make a massive difference to your business. With good rankings on the search engine, more people will get to know about your brand.
But the challenge for most marketers is getting to the top search results. One of the most potent tactics is the use of high-quality content. But with almost all the brands doing the same thing, the competition for the top spot is quite high.
3D animated videos can make a massive difference to your SEO efforts. This is how it works. Google algorithms take into account factors like stay and bounce rates.
If people spend more time on your website, that will work well in your favor. The search engines will take note and reward you with good rankings.
Do you want to know how vital good rankings are? Research shows that 67.6% of all the clicks are from the first page alone. Out of these, two-thirds go to the first five results. Appearing on the tenth page may not get you any notice at all. So increase your chances of better rankings with 3D animated videos.
Stand above the Competition with 3D Animated Videos
Many marketers fall into the trap of replicating what the competitors are doing. Yes, they may add a few tweaks here and there.
But, many times, the strategies and campaigns almost seem like they are coming off a template. A template that is accessible to so many other people. Indeed, take a look at most of the video content. You can be sure of the same testimonials, demonstration videos, how-to tutorials, etc.
3D animated videos can transform your content. Do seek the services of a professional, reputable 3D animation video company. They have the benefit of knowing the latest trends and have tons of creative ideas. You can slice through the clutter and emerge at the top of the digital chaos with 3D animations.
So what does this mean for increasing reach? Well, internet users spend hours online looking for interesting, inspiring content. If you provide it, you can achieve so much, including:-
- Greater interest in your content. That gives you a fantastic chance to push your product or service offering.
- Shareability which we explored in the first point above
- A chance to create organic followers on your social media platforms
- More organic traffic to your website. It presents a fantastic opportunity to capture leads and convert them into customers
- Good rankings on the search engines and more.
A Fun Way to Engage with Audiences
Think about your typical behavior while online. What happens when you come across brand messaging that comes across as aggressive? The seller seems more interested in pushing their products or services. If you’re like most people, you immediately move to another platform.
One of the areas in which brands fail is how they communicate with people. Potential and existing customers already know that you have products or services. So if you keep pushing messaging in their faces, it can be a turn-off.
A 3D product animation video can achieve so much more for the brand. It removes the rigidity or aggressiveness of marketing or advertising language. 3D animations bring an element of fun and entertainment. The fact that it is not a traditional marketing tactic will make people more curious.
The 3D animation video company will combine images, graphics, and storytelling. It provides an effective way to communicate even complex terms. Also, you can condense a lot of information in a creative, entertaining, and fun way.
Also, let’s remember memorability. Depending on how creative the animations are, you can be sure the audience will remember you for a long time. Couple that with excellent service, and you can expect plenty of return customers. You can also expect them to bring along a couple of friends or refer your brand to others.
Finally, and yes, you know where we are heading at this point. If people interact with your content, you achieve points one, two, and three. Talk about slaying the marketing dragon with one sweep of the 3D animated video sword.
Final Thoughts
Forget about static or two-dimensional images going forward. 3D animations are the way to increase your brand reach and grow your audience. As you can see from what we have shared, there are plenty of benefits to using 3D animated videos.
Finally, we must reiterate a point we made above. You should hire a professional 3D animation video company to do the work for you. There is a lot that can go wrong for brands in the digital space. Shoddy or uninspiring 3D animations can make you stand out for the wrong reasons.
Remember our point about shareability? Well, people love to share the good stuff. But they also don’t have a problem sharing the opposite. Your brand will not benefit from becoming the laughing stock.
