Whether you are a freelance blogger, a business owner, or even a startup founder, guest posting can help you achieve your goals. You can reach a wider audience, build your brand/personal image, get SEO advantages, and even make sales with guest posting.
But lucrative guest posting opportunities are hard to come by. If you want to move past sending pitches that land in the editor’s junk mail, this is the guide for you.
In this guide we will discuss:
- How guest posting helps you build authority
- 5 simple and actionable ways to find the right guest posting opportunities
- How to get started with guest posting services
Let’s get to it.
Guest posting and building authority
When you submit a guest post, you build your/your brand’s authority in two ways. One, with frequent guest posting you can position yourself as an industry expert. And two, by posting guest blogs on high domain authority websites and getting backlinks from those sites, you can enhance your domain’s authority as well.
Thus, with guest posting, you get social respect and SEO benefits in one go. And that’s not all, good guest posting opportunities also mean more website traffic, better conversion rates, and audience extension and awareness building.
So, the time and effort you’d spend in finding the right guest posting opportunity and writing and submitting the post will be well worth it.
But all that is the ideal case scenario, right? Does guest blogging work in reality?
Well, here are a few statistics that highlight the efficacy of guest posting:
- Guest posting is known to bring 3 times more leads close to conversion than other channels.
- Direct sales can be increased by 75% with guest posting.
- Guest blogging boosts search engine ranking as the backlinks are 5x more weighty.
- Guest posting can bring in an 80% increase in organic and referral traffic.
- Audience reach and brand awareness grow by 174% with guest posting.
Now let’s get to the 5 simple ways in which you can find the right guest posting opportunities.
Finding the right guest posting opportunities – 5 Simple ways
1. Reach out to your network
It is easier to communicate with and convince people who you already know, right? For guest posting opportunities too, start by contacting people you know.
A fellow blogger, your friends in the business world with a website, and acquaintances who work with blogging websites/platforms might have guest posting opportunities suitable for you.
Sending them an email or even connecting with them personally (via call or text) can help you find available opportunities with ease.
By reaching out to the people in your network you can save the time and effort that goes into introducing yourself to unknown people. The chances of getting the opportunity also increase manifold.
2. Do a smart Google search
Search engines are a great way to find anything and everything; even guest blogging opportunities. But a cliche search like ‘guest blogging opportunities’ might not always work.
To streamline your search, type in your search query within quotes (“”). This ensures exact match results. Some other keywords that you can use include:
- Write for us
- Submit a post
- Guest post guidelines
- Become an author
- Become a contributor
- Submit a blog
- Guest column
- Write for our blog
Another way to search for the right opportunities is to mention your industry/niche in your search. For example, if you want to write a blog post on eco-friendly living, adding “eco-friendly living” to your query will help you find sites that specifically publish content on the topic.
This also helps you reach an audience that is already open to your idea.
3. Reach people on LinkedIn or Facebook
For websites that clearly mention guest posting guidelines and the submission process, you just follow what you are told. But if you are pitching your guest blog to a website that doesn’t explicitly state whom to contact and how then you can take the social route.
For example, if you wish to publish a blog on www.nicheguestposting.org find out people working at the organization on Facebook and/or LinkedIn. Instead of sending a formal email to their company email address, talk to people in the organization. You can contact people in relevant roles like digital marketers, content writers, SEOs, editors, or even public relations managers.
A personal message is much less likely to land in the spam folder or get ignored. But remember, you don’t want to come across as intrusive or a stalker. So be polite in your request. Before pitching your entire idea to someone, briefly introduce yourself and ask them if they are the right person to talk about guest posting. Also, ask them if they would like to continue the conversation via email or other formal channels.
4. Snoop on your competitor’s backlinks
This might sound wrong, but trust me it is not. There are several free tools available, (SEMRush, Spyfu, The Hoth, to name a few) that can help you check the backlink profile for any website.
All you have to do is enter your competitor’s email ID in any of these freely accessible tools. Then you’ll get to see all of their backlinks. And based on where they are getting backlinks from, you can identify where your competitors are posting.
Some of those guest posts might be on sites whose webmasters have personal relations with someone in your competitor company. But a majority of them are likely to be well-researched sites that accept posts on topics in your niche.
This has 3 advantages:
- You won’t have to find the websites, your competitor already did the hard work for you.
- You already know that the website accepts guest postings in your niche. And because they accepted your competitor’s blog, you know they would be willing to have another expert-written content too.
- You can reach the same audience as your competitors and make sure the target audience knows about their options before they blindly enter into a business relation with your competitor.
5. Avail guest posting services
Most guest bloggers (84%) do the outreach themselves.
And a majority of them (87%) develop their own articles.
That takes a lot of time and effort. And because you are not an expert in the guest posting world, you still might not be able to get the intended results. Instead of doing everything on your own, you can find the right opportunities and also bank on them with the help of guest blogging services.
Guest posting services allow 85% faster guest blogging.
These services include:
- Finding guest blogging opportunities suitable for your brand/business.
- Blogger outreach services where pitches are sent for guest posting to bloggers and webmasters.
- Guests blog creation according to the submission guidelines of the targeted platforms.
Wondering whether it’s safe to buy a guest posting service?
Well, it is absolutely safe. You are just hiring experts to find guest blogging opportunities and create the required content for you. With guest blogging services, you are not crossing any guidelines or breaking any rules. It is 100% safe and effective. Also, several guest posting packages are available, which can help you get services within your budget.
With that, it is time for you to start cashing in on the benefits of guest blogging. If you decide to go ahead with a guest posting service provider, make sure you don’t go for a cheap guest posting service as the results might not be up to the mark.
Find the best guest post services today and start posting.