In today’s modern world businesses have never had more of a challenge when it comes to impressing customers and cultivating loyalty. One of the main reasons for this is simply that there are more options available to the average consumer now than ever before. Mammoth search engines like Google have made information more available than ever before as every competitor in any given market is a simple search away.
While these challenges are something that marketing and advertising departments have to overcome, the good news is that there are some incredible tools at their disposal that make this achievable. In fact, while challenges from advancements in technology and communication may be all too real, the truth is there are also new tools that allow companies to advertise and interact with their clientele in unique ways.
If you have been curious about how you can step up your marketing game to the next level, here are three tips that your customers will love!
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Branded Packaging
Sometimes what people want is something that they are familiar with and something that doesn’t necessarily have to be on the cutting edge of technology to get. This is largely while things like email marketing and billboards continue to be so effective, despite their longevity in the marketing business.
One aspect of marketing that makes a huge impact on customers and reinforces positive messages of quality and community – is the packaging. Yes, the packaging itself is a necessity, and any customer who orders a product will expect it to come in some sort of package. However, the truth is people want an experience and a package offers a unique and exciting one.
Packages have some kind of excitement that is hard to describe, and harder to replicate. Even if a customer knows exactly what is in their package, it’s still a euphoric experience to come home and see it sitting on the front porch, or to pick it up from the store and take it home. So creating an experience out of custom mailer boxes is a way that you can surprise your customers with positive messaging.
What do unique, artists driven custom mail boxes say to a customer?
First, it says that they are worth the experience that the custom packaging affords. It also says a lot about the brand, because it reinstates that every aspect of the experience is worth having. The largest and most successful businesses on the planet like Apple, Google, and Sony have all embraced this not because they are multi-billion dollar corporations, but because it works.
So take your business, no matter its size, to the next level with custom mailer boxes that will wow your customers.
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Create a Pinterest
Viral marketing is something that social media has made viable and there are all kinds of great ideas out there when it comes to partnering with influencers and using social media platforms. Pinterest sets itself apart from the competition by being one of the most popular image search engines in the world, and not necessarily a social media platform.
While it may not technically be a social media platform, one of the advantages that Pinterest has, is that it’s set up similarly to one. Meaning that individuals or businesses can create accounts and create Pinterest boards that can be followed and shared. The advantage to using Pinterest to show off your products is that you have the opportunity to show customers how your brand would look in real life.
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Utilize Mass Text Platforms
Text message marketing is a unique way to allow customers who love your brand to stay in touch. In fact, some reviews show that SMS marketing is one of the most responsive forms of marketing available. Rather than an email heading to a junk folder where it will never be answered, short, interactive texts can alert customers to the information they want to know. While this method may be most popular amongst customers that are already bought into your brand, it’s an appreciated method of growing customer loyalty.
Because mass text messaging campaigns can be interactive, customers can have the option of how much information they receive. This is a great way of putting the power back into the customer’s hands so that they can make the decision that’s best for them.
Conclusion
Finding ways to impress potential customers and create loyalty in existing customers isn’t easy. This takes a lot of hard work, research, and a willingness to try new things and not give up if something doesn’t work out as hoped. Marketing is an exciting field to work in because it deals with reaching the customer where they are at and making a positive impact.
If you have been looking to upgrade your brand’s marketing skills, then focusing on things like custom mailer boxes, viral marketing, and mass text marketing might be worth your time!
